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On May 23, teams from the International Business College at South China Normal University (SCNU) secured multiple awards in the final round of the First National Digital Economy Practice Achievement Competition, held at Renmin University of China's campus in Beijing. It demonstrated solid professional knowledge, innovative research perspectives, and outstanding practical achievements. The students were guided throughout the competition by Professors Zuo Xiaoming and Zhao Shufang.
A group photo of SCNU contestants.
Launched in November 2025, the competition attracted nearly 500 teams from across the country. Following institutional nominations, rigorous review by the organizing committee, and anonymous expert evaluations, only 100 teams advanced to the offline finals. SCNU's International Business College successfully sent three teams to the finals—one graduate team and two undergraduate teams.
The final round took the form of public presentations and Q&A sessions. A total of three grand prizes, 9 first prizes, 25 second prizes, 25 third prizes, and a number of Excellence Awards were presented. Competing against strong teams nationwide, SCNU's students prepared diligently and participated actively, earning one second prize and two third prizes with industry-relevant and innovative research topics.
The competition, organized by the National Organizing Committee of the Digital Economy Practice Achievement Competition for Universities and hosted by the School of Economics at Renmin University of China, is a national high‑level academic contest guided by the China National Committee for Graduate Education of Digital Economy and jointly initiated by China's top universities. It boasts high academic authority and broad influence in the field of digital economics. Centered on the frontiers of the digital economy and real‑world industry practices, the competition establishes a platform for academic exchange and practical training, guiding young students to apply their professional knowledge to problem‑solving and innovative thinking, presenting practical and valuable outcomes, and promoting the coordinated development of industry, academia, research, and application.
List of SCNU Prize Winners:
A group photo of the team Shuchuang Weilai.
Team Name: Shuchuang Weilai (Case Study).
Title: Research on the Mechanism of Leading Enterprises Driving the Digital Transformation of Industrial Belts for Overseas Expansion: A Case Study of SHEIN.
Members: Liu Siqi, Li Qinglian, Liao Chenyu.
Year/Major: Undergraduate students, Class of 2024, Digital Economy major.
Award: Second Prize.
Supervisor: Zuo Xiaoming.
A group photo of the team Shenme Dou Dui.
Team Name: Shenme Dou Dui (Case Study)
Title: Research on the Transformation Dilemmas and Pathways of Manufacturing Enterprises Driven by Data Elements Toward Digital-Intelligent and Service-Oriented Integration.
Members: Zeng Yirui, Huang Yingqi, Qin Zhirong, Wang Qian, Zhu Huixuan.
Year/Major: Graduate students, Class of 2025, Digital Economy major.
Award: Third Prize.
Supervisor: Zuo Xiaoming.
A group photo of the team Haidi Xiao Zong Dui.
Team Name: Haidi Xiao Zong Dui (Innovation Design).
Title: Credit Rating Elements: An Innovative Design Solution for ESG Data Elementization and Credible Evaluation.
Members: Xu Yixing, Chen Xiyang, Han Weiheng, Lin Ningjing.
Year/Major: Undergraduate students, Class of 2024, majors in Digital Economy and Big Data Management and Application.
Award: Third Prize.
Supervisor: Zuo Xiaoming.
Source from International Business College of SCNU
Translated by Yu Kaixi, Tang Ying
Proofread by Edwin Baak
Edited by Li Yiwei
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